How would we find an ideal franchisee if we were Chuck E
In order to understand how our research team should approach finding the right franchise partner for Chuck E Cheese’s, our team decided to immerse themselves into the brand. We thought along the lines of “If we were Chuck E, then what would we do to find a franchisee in Turkey”.
When creating this presentation, we used images of the Chuck E mascot to explain our strategy. By including the Chuck E mascot in our presentation, we are not (in any manner) disrespecting Chuck E Cheese’s brand, nor are we trying to violate any copyright issues.