Challenge
- Design a workforce initiative that would offer an equal employment opportunity to the Gujrati youth who are skilled but not proficient in English, and have not graduated from first-tier universities in India
Solutions
- Provide an online Job Portal, integrated with a testing system
- Localize the job portal to assess candidates in Gujrati, in addition to English
- Create 50+ Employability Tests, designed in both English and Gujrati
- Provide online reports and analytics, such as, Talent Score Cards
Approach
- Develop a Employability Test framework, by mapping 60 competencies to multiple occupational fields like Marketing, Engineering, IT
- Create competency tests to measure candidates’ ability
- Launch the job portal with testing capabilities In both English and Gujrati
- Synergy goes to university campus to assess candidates
- Candidates who pass the Employability Tests are connected with employers seeking new talent
Outcome
- JobTest is the first job portal in India, with a testing engine and is equipped to assess candidates in both English and Gujrati
- JobTest have partnered with different universities in multiple regions of Gujrat to test candidates and provide certificates
- Youth, regardless of their proficiency in English and university name, can now apply for jobs and stand a chance to be assessed on equal footing
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