Challenge
- Over 75% of jobseekers on HVACing do not access the internet through their PC, instead they access the internet through smart phones
- HVACing has a vibrant job portal, but does not have a mobile app to reach out to jobseekers
- Less than 20% of the jobseekers were repeat users
Solutions
- Create 2 mobile Apps for Android and for iOS
- The focus of the App is to engage registered users through “Job Alert” notifications
Approach
- Create a mobile App that connects with the HVACing job portal
- Each job posted on the job portal will automatically be accessible through the mobile App
Outcome
- Over 12,000 HVAC dealerships (employers) will be able to reach out to a potential market of 2m jobseekers within the HVAC industry
- HVACing will be addressing the market inefficiency, by providing the jobseeker a relevant and convenient access point
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